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Scott Perreault is recognized nationally for his creative political commercials and media skills. Scott was selected to judge the 2010 AAPC Pollie Awards. In 2006 Scott was the Media Advisor of the Texas U.S. Democratic Nominee's campaign and conducted the media creation and media placement for Independent Presidential candidate Ralph Nadar. Scott is quoted in newspapers nationally on the topic of media, media placement and campaign targeting. If you have a question or would like to meet Scott, contact his office.
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• Passing Ballot Initiatives in a tough economy
• From Zero to 1.5 Million votes in three month
• The Voiced Tag Defines the Candidate
• Political Research - Praying for Rain on Election Day
• Are All Votes Equally Important? The Art of Political Triage
• Using Radio Advertising Effectively in Political Campaigns
• Penny for your thoughts Political Fund Raising
• Cable Television Advertising Wins Local Election. A Success Story.
• Are Independent Voters a thing of the past?
• How can media persuade voters?
• The new political campaign revolution: Micro targeting television commercials
• Purchasing Political Media With A Limited Campaign Budget
• Is Internet or Telephone political polling best?
• Scott Perreault is available for educational and public speaking events
• Home
Passing Ballot Initiatives in a tough economy
Most taxpayers cringe at the thought of increased taxes in good economic times and really take a dim view on tax hikes during a recession. This is the reality. The other reality is that need for repairs and improvements continue regardless of the economic cycle. The challenge is how to communicate this to the voters who will be asked to vote for a ballot initiative or in reality asked to increase their taxes.
When designing the message it is important to not be myopic. In an economic downturn, everyone is asking for money. The civic and church groups, schools, family and merchants are all requesting money. The emotional toll this takes on the resident is compounded with daily news reports about layoffs, losses in the stock market and fraud.
You have three objectives when writing a television or radio commercial. To entertain, to detail exactly "what is in it for me" and describe where they can find money in their budget to accomplish this tax increase. Easy ways to accomplish this is to use bright pictures and music showing a positive outlook, not mentioning the negative economy and speaking to local investment as the key to personal property values improving. The important element is the tempo of the ad. This commercial will air between going out of business ads, get out of debt commercials and news bulletins speaking about the economy. Communicate a ray of sunshine if you want to win.
Having written many of these commercials in varying economic times, I find the ads I write in difficult times to be my most creative and enjoyable to produce. It is a challenge to persuade voters when they are feeling the squeeze from all sides.
From Zero to 1.5 Million votes in three months
In July of 2006 less then ten percent of Texans could identify the Democratic Nominee for U.S. Senate. When contacting potential donors, cold shoulders were much more common than checks. As the media advisor and Advertising Agency of record for the campaign, we faced quite a challenge: Create positive name recognition, motivate voters and reach the entire State of Texas with a budget less than $500,000.
We adopted a three-pronged approach. First, brand the candidate's name. Radnofsky for U.S. Senate was too bulky to work with in a short time frame. Instead, we focused on her first name, Barbara Ann. We surveyed responses to her name along with polling and issue research. Overwhelming, everyone recalled her first name after hearing it only once. We changed the yard signs, the media releases, the fliers, everything. Barbara Ann became not only the name of the campaign, but the feel and image as well.
Next we had to spend our scarce campaign advertising funds efficiently. Texas is a huge State with four major markets: Houston, San Antonio, Austin and Dallas/Fort Worth. The cost of advertising in any major market is significant, so Texas can get expensive. Radio was the most cost effective method. In the last week of July, a full month before other political commercials started airing, Texas was introduced to Barbara Ann. We started buying airtime before the cheaper political advertising rates went into effect because the lack of competition on the dial offset the cost. We wanted our initial introduction message sandwiched between department store and car dealership commercials, rather than other political commercials. The impact of introducing Barbara was immediate in the polls.
Finally we had to have a branding slogan that was lasting. A jingle, a saying... a hook. We could not afford large schedules, so each commercial needed to stand on its own. The Beach Boys song "Barbara Ann" provided an idea. At the end of every ad I spoke in a specific cadence the words, This November Texas will be voting for Bar-Bar-Bar, Bar-Bar-Baran. There was no music or singing. I tested the commercials on two conservative women ages 54 and 65. Initially, they were lukewarm. Twenty-four hours later, neither of them could get the song out of her head. They did not actually hear the song, only my specific inflection and crafted design of the name Barbara Ann. Two weeks later the results from the polling were clear: Texas would like, remember and vote for Barbara Ann. Once the commercials aired, Barbara Ann was greeted on the streets with the chanting of Bar-Bar-Bar, Bar-Bar-Baran. The effect was greater than we could have imagined.
Three months later on November 7th, over 1.5 million Texans voted for Barbara Ann Radnofsky.
This first time candidate totally unknown and considered dead in July became a household name by November. The political future for Barbara Ann is bright as she weighs her options in 2010. The Texas Attorney General race may be the next time Texas starts singing along with Barbara Ann.
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The Voiced Tag Defines the Candidate
The Federal Elections Commission (FEC) now requires a tag line on all television and radio political advertisements. The candidate, in his own voice, must identify himself and state that he endorses the communication. Many felt this change would effect the aggressive nature of political advertising. In fact, it has become an unexpected asset for candidates who can afford television and radio advertising.
Through my political advertising agency, I have seen the content and character of commercials change, but not necessarily in ways the FEC intended. The harsh, and sometimes cruel, attack ads of the past are still with us today. But more importantly, the tag line has given candidates a valuable way to convey personality and humanness in every message.
In order to win an election, a candidate must be liked, on some level. More specifically, voters must feel a connection. A seven to twelve second voice tag at the end of the television and radio commercial can communicate professionalism, assertiveness, confidence, and even a smile. It can wed the message with the personality.
It is important to limit the candidate's own voice to just the tag line. There are many problems and risks involved with having a candidate record an entire commercial. An improper inflection, tone or word can offend the voters. Recording one spot, let alone several, is a very time consuming process. And, no matter how great a candidate's public speaking skills, the message is always best delivered by an experienced and meticulous voice professional.
Using the same tag line during the entire campaign builds familiarity. All messages start out on the kinder gentler side during a campaign cycle. Building this foundation allows for more direct and even negative commercials as the campaign builds to election day. The contrast created by an attacking message, followed by a familiar and positive tag line is invaluable. Employ a professional who understands politics, television and radio and the image the campaign needs to present.
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Political Research - Praying for Rain on Election Day
Running for office at any level requires a myriad of skills. Resourcing, outsourcing, researching, fund raising, run-blocking, bullet dodging, story spinning...and, er, maintaining brevity of message. Over the past twenty years as a political and media consultant, there is one desirable skill I have yet to obtain. I can't control the weather.
Don't worry, my desire is not to out-maneuver the Justice League of America and topple world governments with some grand plot worthy of the comics.
Research and polling are, of course, part of any comprehensive approach to election day success. If you have a small budget, do random polls of fifty people in your district. If you have the funds, hire a professional firm to map the landscape. We all know that this research 1) ascertains your probability of success and 2) plots the path to success. It is important to realize that it also can show you under what conditions success is most likely. How will you feel if it is in your best interest for most of the electorate to stay home?
Even when you perfectly research and analyze, sometimes a lucky event is needed. Bite the bullet and admit you are in it to win; pray for rain and let them stay home.
Even when you have done all the research and have all the data at your disposal, you miss the critical connection. Suck it up and learn a hard lesson, for not even rain may save you. I have a good example of this situation.
As media advisor for the 2006 Texas U.S. Senatorial candidate, I did extensive research. No assumptions were made. The candidate was Barbara Ann Radnofsky a last name too difficult for traditional recognition techniques, like repetition. The campaign planned an entire media approach around the name Barbara Ann. How much more Texan can you get than Barbara Ann? Overnight the yard sign and bumper sticker design changed. Print media and banners at events displayed Barbara Ann. Most made the assumption that the label Barbara Ann was the best choice. I did not.
Experienced political consultants are cautious: too many years, too many assumptions, too many burns. In polling, I included questions about Barbara Ann. The most basic question was, Do you like the name 'Barbara Ann?' Twenty-one percent did not. This percentage fell into two age and ethnic groups. The old yard signs were still sitting in storage. We could have easily distributed them on a geo-demographic basis. We could have easily customized emails to these groups.
But it was too late. So, do your research. Never hesitate to run a regression of one statistic against another. Always poll on questions that challenge your core assumptions and strategy.
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Are All Votes Equally Important? The Art of Political Triage
As a media consultant and advisor during a major political campaign I am often asked to field inquiries from supporters of the candidate. Many have words of encouragement, some have constructive criticism and some have serious emotional issues requiring professional attention. If you have ever been part of a political campaign you understand my words.
From the moment campaign headquarters' front door swings open, the nature of the beast is apparent. Imagine the excitement and affirmation felt when the first volunteer walks in to sign up. Now imagine what dark details you might not be aware. Say, perhaps, that this person has been kindly removed from every campaign headquarters in this past thirty years. People issues.
Many people don't anticipate having to be a personnel director. But someone has to do it. Read books on the art of rejection: How to fire, how to say no, how to remain polite. Each volunteer has unique motives for helping the campaign. Few are sinister, most are heartfelt and true. Respect the differences, but demand they work within the framework and structure you have put in place.
Despite best efforts, eventually the tough question must be asked: Are all votes equal? The public answer is always Yes. In reality, this is not the case. On some level it is all quid pro quo. You must develop a finely tuned filter know where to draw the line. Most cold calls and emails will serve only to distract. Have a standard thank you email reply form. End the dialog quickly. Stay true to your message and maintain your campaign's integrity.
Radio stations treat listeners the same way you should treat solicitous voters. They certainly don't play every song request called in. They have invested millions of dollars in staff, equipment, advertising, programming and market testing to target a specific audience. It is important to understand that the typical request caller might not be a good match for the typical listener. Similarly, complaints about the music come from individuals. No matter how many complaints are received, the station knows its music is the best fit for the target audience.
This isn't to say such input should be brushed off. When a listener calls to complain about the music, he is made to feel that action will be taken. When a listener calls to request a song, she is told that it will play soon. Always listening, always placating, always providing a caring voice, but never deviating from the goal.
Take these lessons from radio and apply them to your campaign. Essentially, trust your numbers and demographic research. The angry listener will listen again. Unsatisfied voters will still vote. They called you, not the other guy. Stick with the message your candidate believes in and is supported by numbers.
Oh, and don't put it past your opposition to swamp you with distracting emails and phone calls.
Stay focused. Have responses posted and ready for all negative comments. In the end, they are unimportant.
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Using Radio Advertising Effectively in Political Campaigns
The worst week in the life of the radio station scheduling department is the week before election day. Every local, regional and national candidate expects to purchase as much air time as they can afford and demand the station find room on the daily commercial log for their message. The months of campaigning come to a crisis point and the mad dash to the radio stations ensues. Do you enjoy listening to radio during the last week of an election? Exactly. An endless stream of the same commercials repeated and repeated and, well, you get the point.
As a twenty year veteran in the radio industry Scott Perreault understands how to maximize political capital and effectiveness in the advertising portion of the campaign as it applies to radio. Scott held the positions of radio station Sales Manager and General Manager in various markets. Scott understands this the reality of the situation.
The three rules for success are as follows. First, have an effective message. That is not to say the common reading of issues, rather a commercial or preferably group of commercials that leave a visual message. A message that reaches the voter. No one hears the screaming of issues among the six campaign commercial all airing in a row. One, two, three, four, five, six boring, screaming, mean spirited, brain numbing commercials. Scott Political is one of the best at creating a message that is effective. Second, purchase the radio time well in advance with sponsorships of news, weather or traffic as your first preference if they will sell these air times to a political concern. They cost extra, but are well worth it because you separate your commercials from the others and in most cases the local announcer gives a tag line such as this weather brought to you by Vote for Senator Smith Campaign Fund. Almost sounds like the announcer is telling his loyal fan base to vote for your candidate. Finally, have fresh commercials ready for the last two days of the campaign. A new radio commercial each day. Your candidate needs to sound topical and current.
Scott Political advertising agency and voice works has been trusted for over twenty years by local, regional or national political campaigns. Scott Perreault welcomes the opportunity to develop a message for your candidate that wins. Millions of dollars will be spent on radio advertising this political season. Will your radio campaign be effective?
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Penny for your thoughts Political Fund Raising
The first thing I ask about when assisting a campaign is the fund raising plan. After twenty years of working with candidates at the Local, State and National level, one fact remains consistent: It takes money to win.
The issue of fairness is often discussed. I believe it is more fair than many realize. In 2006 I worked on the U.S. Senatorial race in Texas. My candidate was a virtual unknown. Raising money was difficult due to the entrenched incumbent. No one thought we could win. On election night we garnered over 1,550,000 votes. A Houston newspaper later stated that if we had a million more dollars and another month, we would have won.
I believe that the dash for cash is a fair test for a politician. According to Webster's Dictionary, Politics is a Competition between competing interest groups or individuals for power and leadership. The competition for dollars is the first test. How a person mobilizes grass roots fund raising is indicative of the type of organization the candidate will construct. How a person persuades the large donors is indicative of how they will work with powerful people once elected. How a person budgets the funds and succeeds with the available resources is the best indication of how the candidate will manage the electorate's money.
To cry I lost because I did not have enough money is the easy way out. True, the candidate with the most money usually wins. But quality candidates, through smart money management, astute strategy, and cost effective use of the media can overcome this gap. We live in a world where enormous amounts of money are available from both sides of any issue. A quality candidate should be able to gather these resources and further close the gap.
Take time to develop your fund raising program and connections even before you rent an office. Seek insight and counsel from any source who will speak with you. Be humble, yet determined. Essentially, be a sales person. Rule number one in sales: It takes seven interactions with a person before they consider buying. Do you have the tenacity to be in sales? To be a politician?
If it sounds like I am giving you advice on starting a business, that is because I am. There is no difference between the two endeavors, nor should there be.
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Cable Television Advertising Wins Local Election. A Success Story.
Bruce Pomer had served on the Sacramento California Democratic Central Committee for many years. For business reasons he opted to leave his committee post. In 2010 he found himself with time and desire to return to the committee. This is an elected position. In the past Bruce had organized his local campaign in the same template as most local campaigns across America. Yard signs, flyers, door knocking and phone calls. Because of this past experience, Bruce was in a unique position to judge the effectiveness of creating a political television commercial and using spot cable that was micro targeted to his specific voters. In this election, six of fifteen candidates on the ballot would be elected. In the spring of 2010 Bruce entered the race. He left the remainder of the work to our political media production team and media buyer. No yard signs, no door knocking, nothing. Just cable television advertising. The pressure was on our team to succeed.
As one of the only high quality - low cost political media companies assisting candidates across the United States, my team created a professional commercial for only $499. No need to spend thousands for an effective message.
The message was simple. Bruce was in the fifth position on the ballot. He needed to motivate Democrats to vote in an off year election, he needed to establish name recall and he needed to ask for their vote. The commercial was well received.
Bruce wrote a note to me saying, "Nice work on the commercial. Everybody liked it. I mean everybody, not one bad comment. I have to say your response to my inquiries has been superb. One more reason for me to recommend you for future work."
His media placement was targeted to Democrats. With the most recent research overlaying political voting records, political donations and census information with cable television viewership, we were able to reach his specific demographic by age, party affiliation (Independent, Republican or Democrat) and sex (male or female). There is very little guesswork anymore. A political advertising agency works with data different than a traditional agency or consultant. Micro targeting has leveled the playing field for candidates in all races. Every candidate can afford to advertise on television.
While yard signs, door knocking and door flyers are important in local races, decreasing the budget on these items and allocating funds for a week or two of spot cable television will make a big difference. Television adds credibility to a campaign, energizes volunteers and motivates voters.
In June 2010 the results of his experiment were in. He figured with a two-week television campaign, investing only a few thousand dollars and the tough competition, that sixth place would be a success. The top six vote getters were elected. Bruce ended up in fourth. He returned to the committee. He was so impressed with the results of spot cable he is telling all of his political associates. The word is spreading. Cable television in a local election is very effective and affordable, when properly implemented.
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Are Independent Voters a thing of the past?
In twenty years of consulting political clients, one of the top three questions I am always asked is, How do I reach the Independent voters? Ample research compiled after each election cycle provides detailed information on media preferences by those voters who identify themselves as Independent, so offering data for targeting purposes is rather easy. But, times have changed. A more accurate picture of unaffiliated voters is achieved by thinking of voters as Persuadable instead of Independent.
Although voters identifying as Independent have a larger list of choices than those committed to the party line, research now documents what was always suspected: that every voter is at some level Persuadable. The 2008 election cycle confirmed this research: significant numbers of voters selected the Democratic candidate for President while also voting on the Republican Party line. The top of the ticket was able to persuade the voters. Even in smaller voter pools, reaching out to the Persuadable vote is critical to success.
The time-tested techniques of reaching the Independent voter will no longer suffice as the art of political targeting evolves every election cycle. In the era of low cost television commercials and proven messaging that communicates to the Persuadable voter, there is much less guessing and much more efficient use of campaign dollars. Are you on the right side of the research curve?
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How can media persuade voters?
In the past five Presidential elections, we have learned a lot about the voting habits of Americans. Using only age, race, income level, location and party affiliation, I can tell you what cable shows, radio stations, newspapers, Internet sites and broadcast television programming these demographics prefer. This information will satisfy the typical advertising agency aimed at spending their clients money wisely. However, a political advertising consultant will go a step further, asking more direct questions about these statistics.
What are the gross rating points of these programs? When reviewing proposals between advertising agencies, be certain you are comparing apples with apples. Credible agencies target Gross Rating Points or (GRP's). The GRP is derived by factoring the total percentage of viewers/voters reached in the targeted zone combined with the frequency your commercial airs. This is critical when comparing proposals because one proposal could offer 500 commercials per week with the bulk of the commercials airing in off-peak hours, while the other proposal offers 350 commercials with the majority being aired during prime time (4PM - 11PM). The GRP of the 500 commercial proposal could be 60, while the 350 commercial proposal is 300. Many clients who are not experienced in media buying often ask, "How many commercials will this buy me?" Because the client demands quantity of commercials and most agencies lack political micro targeting tools, many advertising agencies will create a schedule for the client that is based on "bulk" and not "on target". What about the psychographics that accompany these demographics? For example, News/Talk radio stations can have the same demographic as Country radio stations (35+), but with significantly different listeners. What messages will be airing adjacent to yours? This requires direct communication with each media company purchased on the clients behalf. Because most advertising agencies maintain limited staff in the media buying departments by using re-sellers, they are unable to contact them to obtain this information. Besides being unable to most effectively reach the Persuadable voter, you are also paying as much as double agency rates because your media buy is handed off to a third party who marks up the air time another 7-15%.
The ability to persuade a person to vote for a candidate or issue is a true art that requires years of experience to develop. The question to ask is given your specific situation, what is the media message and vehicle which will most effectively persuade the most voters for the dollars invested. Do you trust your media planning to an expert in both advertising and politics?
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The new political campaign revolution: Micro targeting television commercials
Television has always been the media reserved for the wealthiest of campaigns. With the advent of low cost television production and cable television micro targeting, however, campaigns and issue groups of all sizes can now afford to communicate their message on television.
What is Micro Targeting? Basically, micro targeting is the purchasing of cable television zones by zip code, thus reaching your potential voters and simultaneously eliminating cable media buys outside of your targeted district. However, true micro targeting is a three-step process that few companies can completely satisfy due to their limitations. In addition to purchasing cable by the zip code, two equally important elements are required to achieve micro targeting. You must develop a message to be aired that is demographic specific and you must target the cable channels that reach your base demographic and persuadable voters.
In many cases micro targeting can double the impact of your political media dollars if you are employing the most recent research required to place your commercials in position for maximum impact. A political advertising consultant can pinpoint the times, the days, the frequency and the duration you need to effectively allocate your hard earned media budget. Remember, if you do not have all three elements, you are not micro targeting.
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Purchasing Political Media With A Limited Campaign Budget
This year the political fundraising challenge is more difficult than ever. A Texas candidate who in the last election cycle was able to raise nearly two million dollars for a statewide race has found that fundraising, even in Texas, a State that has escaped the brunt of economic hardship, is very difficult. Even with major endorsements and strong name recognition, the weakness of our economy has become reality for political candidates.
The effect of this shortfall impacts the campaign forty-five days before Election Day when political media rates become available and campaigns consume the lower cost air time quickly to lock in the best dates and times. Without the funds on hand at the beginning of the political media window, candidates will find themselves with less desirable times available to purchase, if any availabilities remain.
How political media is purchased continues to evolve. When media outlets were first mandated to sell commercials at the lowest rate (this is the lowest rate paid for a commercial by a non-political advertiser during the past year), the political rate was born. The media outlet had one rate card for political candidates. One rate purchased a commercial that aired anytime during the day. If the candidate purchased enough of these low rates, they were certain to have their commercial air during all Day Parts (6AM-10AM, 10AM-3PM, etc). In radio, morning drive time is the coveted Day Part charging the highest fee per commercial. In television the evening prime time is the most expensive Day Part to purchase. With the advent of Day Parts the political rate card now had different prices depending on the time of day. In both the original form and the Day Parts form the common element was the same. If stations accepted the political money for specific day parts, they had to air the commercials, often at the expense of local businesses willing to pay the larger, non-political rate. A solution was needed. Innovation and profit motives combined to create the current method of purchasing political media.
Political rate cards today still has the lowest rates offered to any non-political advertiser, but the rate card for the non-political advertiser has changed, thus changing the political rate card. The rate card continues to be divided by Day Parts, but Candidates are now offered two rates for each day part. non-preemptible and preemptible. Ò]Non-preemptible are the most expensive. This means the station guarantees to air the spot at the requested date and time. You pay (always cash in advance with political media buys) and the commercial will air. With preemptible, the rates are usually at least 20-30% lower, but you have no guarantee that your commercial will air. You pay and submit a schedule, but if another candidate or non-political advertiser pays the non-preemptible rate, your commercial gets bumped. If they have time before the election, the station will try to place your commercial on another day. If you need your message out the days before Election Day, this is not a viable alternative. In most cases, six weeks after Election Day the campaign receives a refund check from the media outlet for commercials that did not air because they were bumped. If you won, no problem, if not you will always wonder what might have been.
One solution to budget shortfalls and escalating political advertising costs is found at ScottPolitical.com. Low cost, high quality commercial production and micro targeted media placement on local cable and/or radio. The success stories keep growing. Budgets of any size are finding success. There is very little guesswork in media placement with the information available today. Voters are reached, persuaded and most of all motivated to vote for our clients.
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Is Internet or Telephone political polling best?
Shifting from telephone polling to Internet polling is a lively topic of debate at the moment. Whatever the method, all campaigns understand that a poll takes the guess work out of the planning process and maximizes the use of campaign resources. Because either type of poll requires a minimum number of responses to achieve an error factor (+/- 4%), there are few differences in how the data is obtained. Within four years, both Internet and telephone methods will be acceptable. Therefore, the goal of a credible political consultant is to employ the method that obtains the fastest and most accurate responses for your specific location.
I recommend telephone polling for two types of clients: those who need an immediate snapshot of the current situation and those who reside in smaller districts. I do this because telephone surveys can be accomplished in less than a week and because an Internet survey cannot be statistically accurate with so few emails available.
Documented Scott Political Polling success story...
In March of 2006 there were many issues in play in the Texas U.S. Senatorial race: Iraq, taxes, education, government waste, crime and gasoline prices were reaching record levels. It would have been easy to make assumptions as to which issues were the most important. The campaign could simply rank order and decide what issues to emphasize.
However, after conducting a Scott Political Internet poll, the results surprised our research team. The message Texas voters were sending in this survey did not match the media news reporting or the common assumptions. The campaign was confident in our methodology and framed the issues around the survey results. It was the correct decision.
On election evening in Houston, the exit polls listed in rank order the five most important issues. They were ranked identical to Scott Political's research results conducted months earlier. Texas U.S. Senatorial Candidate Barbara Ann Radnofsky exclaimed, "You must feel good after seeing the exit polls. Your research was right on!" If we learned anything from this research experience, it is that reality is not always what we perceive.
In over twenty years of working with Presidential, Federal, State and local political campaigns the one observation rings consistently true. The campaigns that win use passion to implement the plan based on facts. The campaigns that lose create a plan based on passion and do not search for the evidence. Plan. Implement the plan. Win!
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Scott Perreault speaking fees
Scott Perreault delivers most the current information in a manner that captivates the audience. In a recent gathering of California City Officials in Sonoma, California, Scott received two heart felt rounds of applause. Energetic, insightful and witty are some of the comments often used to describe Scott Perreault's presentations. Scott is able to craft his comments to the group's theme.
Colleges and Public Institutions $250 plus transportation and hotel (negotiable).
Political Events, Radio and Television Appearances - No Fee.
Corporate Events $1250 plus transportation and hotel.
"May I suggest you contact my trusted friend Scott Perreault, who polled and did radio commercials
and media buying for me. He's great, and has political sense beyond the polling and media/radio aspects.
He is a pro, and honest, loyal and dedicated to electing good people. You will like him."
- Barbara Ann Radnofsky, Democratic Texas US Senatorial Nominee 2006 & Texas Attorney General Candidate 2010.
"Spectacular! I hope your company never goes away. You made the process easy, the cost was low and the quality of all four commercials were impressive. I am meeting next week with a group of candidates who can all benefit from your service."
David Farrag, 2010 Massachusetts Campaign Consultant
"Nice work on the commercial. Everybody liked it. I mean everybody, not one bad comment. I have to say your response to my inquiries has been superb. One more reason for me to recommend you for future work."
- Bruce Pomer, 2010 Sacramento California Candidate & Primary Winner. More testimonials...
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