Q: How can Scott Political increase my fundraising efforts?
A: Clients have realized increased fundraising using four Scott Political tools. The most economical tool is a looping DVD. Perfect for county fairs and fundraising events. It is difficult to keep asking for money, but with a dvd playing your commercial(s) in the background you have a great conversation starter. The second tool is polling. This gives instant credibility to the campaign or cause. Releasing current polling information to local media generates credible newspaper articles that when presented to potential donors along with bullet points of the poll result in larger donations. Voters donate to winners. The third tool is placement of your television and/or radio commercial on the campaign website. This energizes visitors to donate to the campaign. The fourth tool is the most effective. Creating and airing television and/or radio commercials that drive the audience to your website, motivated to donate. The local hardware store advertises to both pay for the media buy and generate income. The same dynamic is available for the political candidate or cause who can harness enthusiasm with well crafted messages. Scott Political has over twenty years experience in political commercial copy writing. There is never a charge to call Scott Political for a personal consultation. Click for Fundraising Tools
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Q: What is Micro Targeting?
A: Purchasing cable television zones by zip code, thus reaching your potential voters and simultaneously eliminating cable media buys outside of your targeted district. In many cases micro targeting can double the impact of your political media dollars. Selecting cable zones by the zip code is only one-third of the micro targeting process that few companies completely satisfy due to their limitations. Because Scott Political is a comprehensive media agency, we achieve true micro targeting for our clients. The two other equally important elements required to achieve micro targeting include developing a demographic specific message and precisely selecting the cable channels that reach your targeted demographic. (example: to reach Republican white males 35+ in the Midwest you can advertise on FOX or GOLF CHANNEL). Scott Political employs the most recent research required to place your commercials in position for maximum impact. We can pinpoint the times, days, frequency and the duration you need to effectively distribute your hard earned media budget. Remember, without all three elements, you are not micro targeting! Click for Television Micro Targeting
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Q: How did Scott Political become the most affordable political advertising agency?
A: Scott Political is the most affordable political advertising agency because we do not charge add-ons like postage, delivery, editing fees or other fine print items. The amount you see listed on the Campaign Agreement is the exact cost. Second, Scott Political has access to the lowest unit agency rates (LUR) in every USA location. No one will obtain lower rates. Scott Political will never put you at a competitive disadvantage or take short cuts with your hard earned media dollars. Click for Television or Click for Radio
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Q: Why must I pre-pay for media placement with Scott Political?
A: All of our vendors require cash up front. This is a FEC policy. Because political business is considered transient business, this is the assumed business relationship in our industry. We accept Credit Cards, personal checks, campaign checks and Bank Wires. Click for Current Political Rates
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Q: Does Scott Political offer Closed Captioning encoding on television commercials?
A: For an additional fee, we offer closed captioning to reach hearing impaired voters or fulfill state political laws or requirements by your funding source for political commercials. Click for Television Production details
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Q: Why do I need to sign a Campaign Agreement before Scott Political can start working on my behalf?
A: Election law requires that advertising agencies have a signed contract as proof of representation. Media stations will often require a copy of this agreement before providing lowest unit (political) rates. When Scott Political requests television or radio rates we must provide name of client, position being sought or issue, and organization treasurer.
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Q: How do I reach the "Independent" or "Persuadable" voters?
A: The term "Independent" is being replaced with the term "Persuadable" as research continues to demonstrate that each voter, regardless of party affiliation is persuadable at some level. The 2010 election results revealed many people voted outside of the party line at the top of the ticket, but continued to vote party line for down ballot candidates and issues. During the targeting process we will work together to craft a message that communicates to your base while persuading enough additional voters to win. The cutting edge advantage of harnessing the persuadable voter is enjoyed by all Scott Political clients. Our creative director is an annual judge of the America Association of Political Consultants Pollie Awards. Click for Television or Click for Radio
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Q: When is a candidate's voice print required in a television or radio commercial?
A: Only in rare circumstances are State and Local candidates required to have their voice appear in their political commercial. Under the BCRA, Federal candidates and committees are required to "stand by their ads." Specifically, television and radio communications that are authorized by a candidate must feature the voice (and image for TV) of the candidate identifying himself or herself and stating that he or she has approved the communication. Similar rules apply to unauthorized communications aired by others. Scott Political researches our client's specific situation to ensure production is in compliance with State and Local elections laws. Click for Television or Click for Radio
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Q: What is the Guarantee Policy of Scott Political?
A: Scott Political maintains the highest rating by the Better Business Bureau because we put our clients needs first. We stand by our production work. We are proud of the fact that we have never had to refund a clients payment. We encourage you to review our guarantee policies before purchasing production or a media plan.
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Q: What is the difference between Internet or Telephone polling?
A: Because both require a minimum number of responses to achieve an error factor (+/- 4%) there are few differences in how the data is obtained. The main difference is speed. A telephone poll can be accomplished in less than a week. An Internet poll can take up to three weeks. Our goal at Scott Political is to employ the method that obtains the fastest and most accurate responses for your specific location and demographic. All polls include a confidential comprehensive breakdown of issues, media targets and name recognition factors with consultation on how to address each line item. As one client said, "The team at Scott Political has political sense beyond the polling". Plan. Implement the plan. Win! Click for Internet & Telephone Polling
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